Every fifth adult already has hearing problems

Hearing aids are not taboo, they need to be talked about, as they take care of smooth communication and a better social life in general.

“More than a thousand deaf people and more than 70,000 hearing aid users live in Slovenia. The most common accompaniment of aging is hearing loss, to which, according to the World Health Organization, every second elderly person is exposed. According to some data, every fifth adult has hearing problems that are not caused by aging, but are caused by working in a noisy environment, listening to loud music from headphones, attending loud concerts and injuries during sports activities, “he explained.Franci Urankar, CEO of Audio BM with 13 hearing centers throughout Slovenia, two in Ljubljana, and one each in Celje, Trbovlje, Koper, Maribor, Novo mesto, Velenje, Murska Sobota, Brežice, Kranj, Šempeter pri Gorici and Jesenice.

In the case of deafness, the most important thing is the correct choice of a hearing aid, where better processing of audio signals proves to be increased listening comfort and a higher percentage of word comprehension even in difficult sound conditions. It is often a bigger problem to understand than to hear because the amplified sound from the hearing aid still travels through the damaged hearing system before it reaches the hearing centers in the brain. Today’s smart digital hearing aids ensure that quiet sounds are audible, but at the same time they make sure that the sounds are not too loud and uncomfortable. “If we ignore communication problems and attribute the reasons for them to our interlocutors, in addition to poor hearing, understanding will also decline further over time. That is why a timely reaction and care for uninterrupted further communication is so important, ”advises Urankar.

Hearing aids are not taboo, they need to be talked about, as they take care of smooth communication and a better social life in general. “Hearing aids could also become a fashion accessory in Slovenia, as they are used by more and more people around the world, including former US President Bill Clinton, actor Robert Redford, musician Eric Clapton and Queen Elizabeth II. Both American presidents wore hearing aids during their term of office, which means that negative prejudices regarding the use of such devices are completely unnecessary, “the director added.

AUDIO BM is a company with 13 hearing centers throughout Slovenia, with two in Ljubljana, and one each in Celje, Trbovlje, Koper, Maribor, Novo mesto, Velenje, Murska Sobota, Brežice, Kranj, Šempeter pri Gorici and in Jesenice. Their services include free hearing testing and testing of any hearing aids, which is unique in Slovenia. They are an authorized supplier and service for Unitron and Sonic hearing aids, which are one of the most established and technologically advanced brands of such devices. In addition to the above, they also have a number of additional technical aids for the deaf and hard of hearing, which comply with the Equal Opportunities for Persons with Disabilities Act (ZIMI) and accessories for hearing aid users. Their offer also includes Alpine soft plugs, which are intended for protection against water or noise, individually designed earplugs, earmuffs to protect against ear canal wetting. Professional hearing protection, including hearing olives or. earbuds are manufactured using state-of-the-art computer processes using 3D printing. They use the latest software to test and set up hearing aids. They also received the International Award Of Excellence for their excellence.

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